How to attach shopping cart link on Facebook livestream like TikTok Shop, Shopee

“Attach shopping cart directly on Facebook Livestream like TikTok” – this information is spreading on social networks and causing confusion for many people. In fact, the linking feature on Facebook Livestream has been around for a long time. However, allowing product attachment is another story.

Facebook officially allows direct shopping carts on Livestream like TikTok

Livestream on Facebook currently allows you to attach shopping cart links, pin orders directly on the Fanpage store and connect to many other platforms such as Shopee, TikTok Shop, or any Affiliate link at no cost. As long as there is traffic, sellers can make money.

However, some Meta partners in Vietnam have released information about the Livestream feature associated with the product. In fact, this feature is only available in the US market and has not been applied in Vietnam.

What do sellers need to prepare to return to Facebook Livestream without incurring fees like on TikTok?

1. Livestreaming on Facebook is not recommended as much as on TikTok, resulting in lower organic viewership.
2. Livestream advertising on Facebook requires Fanpage to have a green check mark or have the Livestream advertising feature enabled.
3. Running Livestream ads on Facebook is more complicated than TikTok.
4. Livestream content censorship is not as strict as TikTok, creating opportunities for products that are difficult to promote.

In short, new platforms often prioritize new features to attract users. It is important to carefully research the requirements of each platform to optimize efficiency. If you don’t understand yet, come to Live247 – we will accompany you.

Benefits of attaching shopping cart link on Facebook Livestream

Adding a shopping cart link when Livestreaming on Facebook brings many significant benefits to businesses and sellers:

• Increase interaction and experience: This feature helps create an instant shopping experience, increasing viewer engagement and engagement. Users can buy products right from Livestream without having to switch to another page.
• Enhance sales: Direct shopping cart links help convert viewers into customers, increase sales and support businesses in reaching revenue goals.
• Improve advertising effectiveness: When users can buy products right from Livestream, advertising campaigns become more effective. Creating a shopping cart link also helps optimize advertising strategies and measure effectiveness accurately.
• Create social commerce features: Combining Livestream and live shopping capabilities creates a powerful social commerce experience where viewers not only watch but also participate in shopping right on Facebook.
• Create immediate demand: Attaching a shopping cart link drives immediate shopping demand when products are introduced in Livestream, taking advantage of the highest interest and excitement of viewers.
• Enhance customer interaction: The ability to shop directly from Livestream allows viewers to communicate, ask questions and interact with sellers, helping to strengthen customer relationships.

Applying this feature effectively can bring great benefits to businesses, while providing a unique shopping experience for users.

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